Over the years Jarle Karlsrud has received media coverage both for his life on the water and for building and running companies. The two stories have always been connected.
It started with a practical need on a boat. That need grew into the company Bedre Inneklima AS, which he founded, built over 16 years, and later sold. Along the way the press has written about the business growth, the products, and the decisions. At the same time, sailing magazines and boating media have followed the boats, the long-distance trips, and later the full move into life aboard the Nauticat 38 Maja.
2026
Båtens Verden – June 2026 Fra inneklima til middelhavsklima: Jarle (54) solgte alt for båtdrømmen Feature interview about selling the company, the house and other belongings to live full-time aboard the Nauticat 38 Maja near Gibraltar. The main story of the transition from business life to boat life.
Båtens Verden – 2026 Tar bil-suksessen til sjøs – og lanserer egen båtpleieserie About Garasjetid expanding into boat care, with Jarle as the front figure and content producer for the new marine product series.
Båtens Verden – 2026 Derfor er polering av båten viktigere enn mange tror Practical article on boat polishing and protection, with Jarle as boat expert for Garasjetid.
Garasjetid / NTB – April 2026 Fra inneklima til sjøen: Gründer Jarle Karlsrud tar båtpleie inn i Garasjetid Press release about Jarle joining Garasjetid as the face of their boat-care expansion.
2024–2025
Elektronikkbransjen – February 2024 KIN inn i Bedre Inneklima Coverage of Kin Group acquiring 70 % of Bedre Inneklima AS. Jarle remains involved as minority owner and “indoor climate evangelist”.
Shifter – February 2024 Kin Group fortsetter oppkjøpsraid av mindre nettbutikker Article on the same acquisition and the growth ambitions for Bedre Inneklima.
2022
Finansavisen – January 2022 Jarle Karlsrud i Bedre Inneklima utvikler og selger luftavfuktere… Founder interview. Describes how the company started from a practical need on a boat and grew into a business with strong demand for healthier indoor air.
Earlier coverage (selection)
Vestviken24 / TB Jarle trengte bare noe til båten – nå har han seks ansatte Early story of how a need for a dehumidifier on the boat became a company with employees.
Vestviken24 / TB Nå er Jarle & co inne i varmen hos landets største byggevare-aktør About the company entering major building-materials channels.
Seilmagasinet – 2010 Fant lykken i gammel Malø Portrait of Jarle and the Malö “Thule 2”, including background from the earlier Atlantic trip with the family.
NRK (Norwegian Broadcasting Corporation) – 2023 Vi kjøper mer strømsparende produkter… Jarle / Bedre Inneklima quoted by Norway’s national broadcaster on the increased demand for energy-saving and climate-related products.
NBBO magazine – 2020 Tiltakene som virker Interview with Jarle as indoor-climate specialist.
Elektronikkbransjen and other trade media: Several articles over the years on sales growth, product launches, and the company’s development.
